Monday, January 14, 2013

8 Common Goal Setting Mistakes




"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it."
- Michelangelo Buonarroti, Renaissance artist

John is reflecting on the last goal that he set for himself...

Everything started well – he was making progress, he felt great about what he was doing, and he was excited about future possibilities.

But then things unraveled. The goal took longer to complete than he thought it would, and he became discouraged. And, because he didn't stop to look at what he had achieved, he lost his drive and focus. Before he knew it, the goal – and the opportunities it would have brought – were forgotten.

Sound familiar?

In this article, we'll look at some common mistakes that people make when they set goals. Learn how to recognize these mistakes, so that you can avoid making them yourself!

Mistake 1: Setting Unrealistic Goals

When you're exploring possible goals, you need to unleash your imagination and ambition, put your reservations aside, and dream big dreams. However, once you've decided on a goal, make sure that it is realistic, and that you can actually achieve it in the time frame that you have set for yourself.

For instance, if your goal is to run a marathon, it's wildly unrealistic to sign up for one next month, unless you've already done several months of training. Or, if your goal is to become CEO of a company, but you have no experience, this goal might not be practical – at least not yet!

To set realistic goals, use SMART Goal Setting strategies: make sure that your goals are Specific, Measurable, Attainable, Relevant, and Time-bound.

Mistake 2: Focusing on Too Few Areas

Imagine that you've just written your list of goals for the next year. You've committed to increasing your sales by 15 percent, applying for a promotion, and reading one leadership book each month.

Although this is an ambitious but achievable list of goals, there's a potential problem: these goals focus only on your career. You've completely omitted goals from other parts of your life.

Many people focus solely on their work when they set goals. However, you can't neglect activities that bring you joy. Goals like writing a book, competing in an adventure race, or starting a home garden might also be incredibly important for your happiness and well-being.

So, when you set your goals, make sure that you strike the right balance between different areas of your life. And remember that "balance" is different for everyone – use the Wheel of Life tool to understand which areas of your life you need to focus on most.

Mistake 3: Underestimating Completion Time

How often has a task or project taken longer than you thought? Probably more times than you can count! You may also say the same for goals that you've set in the past.

If you don't estimate goal completion time accurately, it can be discouraging when things take longer to achieve than you think they should. This can cause you to give up.

So, use Action Programs and effective scheduling strategies when planning your goals. And always pad your timelines to account for delays and setbacks. If you add extra time into your estimate, you'll feel less pressure to rush and finish by a certain date.

Mistake 4: Not Appreciating Failure

No matter how hard you work, you will fail to achieve goals from time to time. We've all been there, and it isn't fun!

However, your failures are what ultimately determine your character. They also contain lessons that can change your life for the best, if you have the courage to learn from them.

So don't be too upset if you fail to achieve your goals – just take note of where you went wrong and use that knowledge to reach your goals next time around.

Mistake 5: Setting "Other People's Goals"

Some people – family, friends, or even your boss – may want to influence the goals you set. Perhaps they feel that they know what's best for you, or maybe they want you to take a certain path or do certain things.

Clearly, it's important that you have good relationships with these people, and you need to do what your boss asks, within reason.

However, your goals need to be your own – not anybody else's. So be politely assertive, and do what you want to do!

Mistake 6: Not Reviewing Progress

It takes time to accomplish goals. And sometimes it can feel that you aren't making much progress.

This is why it's important to take stock of everything that you've accomplished on a regular basis. Set small sub-goals, celebrate your successes, and analyze what you need to do to keep moving forward. No matter how slow things seem, you probably are making progress!

You can also take this opportunity to update your goals, based on what you've learned. Have your priorities changed? Or do you need to set aside some extra time for a particular goal activity?

Goals are never set in stone, so don't be afraid to amend them if you need to.

Mistake 7: Setting "Negative" Goals

How you think about your goal can influence how you feel about it, and whether you achieve it.

For instance, many people have a goal to "lose weight." However, this goal has a negative connotation; it's focused on what you don't want – your weight. A positive way to reframe this goal is to say you want to "get healthy."

Another example of a negative goal is to "stop staying late at work." A positive way to rephrase this is to "spend more time with family."

Negative goals are emotionally unattractive, which makes it hard to focus on them. Reframe any negative goals so that they sound positive: you may be surprised by the difference this makes!

Mistake 8: Setting Too Many Goals

When you start setting goals, you may see many things that you want to accomplish. So you start setting goals in all areas.

The problem with this is that you have a fixed amount time and energy. If you try to focus on many different goals at once, you can't give individual goals the attention they deserve.

Instead, use the "quality, not quantity" rule when setting goals. Work out the relative importance of everything that you want to accomplish over the next six to twelve months. Then pick no more than, say, three goals to focus on.

Remember, the success of your work towards a goal rests on focusing on just a few things at a time. If you limit the number of goals you're working on, you'll have the time and energy you need to do things really well!

Tip:
A good way to avoid these mistakes and to set goals effectively is to use the Mind Tools Life Plan Workbook. Supported by worksheets and advice, this guides you through a simple, five-step process for setting your goals, and for organizing yourself for success.
Key Points

Living a life without setting goals is like sailing a ship without having planned a course: you're likely to end up somewhere that you wouldn't want to go! This is why you need to set goals to develop yourself and achieve your dreams.

But you need to avoid common mistakes along the way. These can cause you to feel discouraged, question your abilities, or even give up.

The good news is that you're much more likely to accomplish your dreams if you know about these mistakes, and avoid them!

Sunday, January 13, 2013

How to Get the Job You've Always Wanted!


An interview gives you the opportunity to showcase your qualifications to an employer, so it pays to be well prepared. The following information provides some helpful hints.

Preparation:

* Learn about the organization.
* Have a specific job or jobs in mind.
* Review your qualifications for the job.
* Be ready to briefly describe your experience, showing how it relates it the job.
* Be ready to answer broad questions, such as "Why should I hire you?" "Why do
you want this job?" "What are your strengths and weaknesses?"
* Practice an interview with a friend or relative.

Personal appearance:

* Be well groomed.
* Dress appropriately.
* Do not chew gum or smoke.

The interview:

* Be early.
* Learn the name of your interviewer and greet him or her with a firm handshake.
* Use good manners with everyone you meet.
* Relax and answer each question concisely.
* Use proper English—avoid slang.
* Be cooperative and enthusiastic.
* Use body language to show interest—use eye contact and don’t slouch.
* Ask questions about the position and the organization, but avoid questions
whose answers can easily be found on the company Web site.
* Also avoid asking questions about salary and benefits unless a job offer is
made.
* Thank the interviewer when you leave and shake hands.
* Send a short thank you note following the interview.

Information to bring to an interview:

* Social Security card.
* Government-issued identification (driver’s license).
* Resume or application. Although not all employers require a resume, you should
be able to furnish the interviewer information about your education, training,
and previous employment.
* References. Employers typically require three references. Get permission
before using anyone as a reference. Make sure that they will give you a good
reference. Try to avoid using relatives as references.
* Transcripts. Employers may require an official copy of transcripts to verify
grades, coursework, dates of attendance, and highest grade completed or degree
awarded.

Is Marketing Your Dream Career???


If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing. 



Here are six reasons why marketing could be your dream career.
  1. The industry is at a dynamic crossroads

    These days people spend an inordinate amount of time online – working, playing, connecting … and shopping! With a whopping 88 per cent of Australian household Internet users conducting some form of e-commerce in 2011, online marketing is, without a doubt, the new marketing frontier.

    And then there’s social media. With one in every nine human beings on the planet on Facebook and 2.9 million hours spent on YouTube each month, social media has mushroomed to completely transform the way in which consumers are engaged and target demographics reached. It’s an exciting and transformative time in the marketing world, and you could be right in the thick of it.  
  2. You have more creative avenues on hand than ever

    But it’s not just social media. Mobile computing and apps, online advertising, search engine optimization  RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – all these form part of the marketing landscape in 2012. This means organisations not only have new markets but a new set of avenues through which messages can be delivered to consumers – which means that on top of being creative, you will have to get your head around how to exploit all the available media and technologies. It certainly makes for a more eclectic approach than the old days of billboards, radio and TV ads! 

    These are exciting times, with almost limitless possibilities. The challenges, and the rewards, have never been greater. 
  3. You get to connect with loads of people

    At its core, marketing is about getting your message through to people and convincing them to buy your product or service. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience.

    For this, you need to really know people and understand what makes them tick. An account manager needs to be able to get along with clients; a market researcher needs to anticipate what target audiences might want; a public relations pro needs to know how audiences will respond to news. To be a truly effective marketer, you need to be able to put yourself in someone else’s shoes and understand how they think and feel.

    Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. If you love collaborating with others, a marketing career could be just what you’re after. 
  4.  There are good opportunities for progression

    There are two main areas for marketers: the client side and the agency side. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. Agency work means working for a business (agency) that provides advertising and marketing services to other businesses, and doing their marketing for them.

    When you start out in client services, you might be a marketing assistant helping out with different entry level tasks. The next rung up might be to become a marketing coordinator, and if yours is a company that sells a product, you’ve also got product designers and managers. Above that you’ve generally got the department head honchos: marketing managers and directors. 

    On the agency side, there are multiple opportunities in project management, public relations and market research, with a range of levels of progression. There are also media buyers and account management roles for those with strong management, negotiation and financial skills. 

    If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles.
  5. It’s vital to business and all industries need it

    Marketing is used by virtually every organisation, both commercial and public, and the quality of that marketing often determines a business’s success or failure. Whether it’s a financial institution, fashion retailer, government department, e-business or charity organisation – each needs good marketing to succeed, and each requires a different kind of sell. 

    By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business. 
  6. It’s one of the most creative industries out there

    Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. You have to continually work at new ways to approach a problem and think outside the square, and there’s no place for complacency. Few jobs hinge on creativity and innovation the way marketing does. 

    You can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what text and images to use. 

    And when it all clicks – when a campaign gets a massive response and transforms a business’s fortunes – just ask any account or product manager how that feels. They’ll tell you. It’s awesome.